Playa is home to this Hollywood marketer, producer, writer and director. We spoke to him about his transition from LA to the Mexican Caribbean
Being a liaison between production companies and studios in Hollywood, Scott “Red” Morris rubbed shoulders with A–list movie stars, including Michelle Pfeiffer, Sylvester Stallone, and Robert Redford. This led him to the marketing of popular shows like “The X Files”, “Coach” and “Two and a Half Men”. Let’s hear from this enthusiastic and positive marketer as he transited to the sports entertainment field and ended up in our neighborhood.
“I am originally from 
Southern California and attended USC. After graduation, I went to work for Hollywood Pictures (a division of the Walt Disney Company), eventually exploring the world of independent television and film as a writer, producer, and director of several projects, segueing into the sports entertainment field and working for the NFL, MLB, and even Superbowl XVII. After these great experiences, I started my media company, Morris Media Group, offering my television/film production, writing, and photography skills to the public.”
He shares with us how he and his company landed in Playa del Carmen.
“Having worked in the very challenging entertainment business for nearly 20 years and a near life–threatening illness, it was time to re–evaluate our life and future. My wife and I toured all the islands via vacations, cruises, etc. and settled on three places for our relocation: Puerto Rico, St. Maarten or Playa Del Carmen. After extensive soul searching, we decided that Playa del Carmen was the only choice. The sun, the sand, the Caribbean Sea, the food, and mainly, the warm and welcoming Mexican people made our choice an easy one.”
We wanted to know whether there were any parallels between his current media and marketing job for Top Mexico Real Estate and his previous work and what marketing tips he might have for us to incorporate into our business.
“The similarities are striking. Whether you are marketing a movie, a television show, a sports team or a region such as the Riviera Maya, the process is the same. Know your audience and convey the message you want to resonate with the target market. My specialty is taking an idea, crafting it and presenting it to a target market in such a way that the ‘audience’ receives the message exactly just as I see it. It is important to recognize the power of crafting a message and exploring the ‘crazy ideas’ that truly reach and touch the American, Canadian and Mexican real estate target markets.”
“I’ve been lucky that God has blessed me with the ability to communicate with others, no matter how big the audience, in an efficient, effective and entertaining manner. That is what I bring to the table, an ability to tap into the part of every human being that wants to be entertained, amused and ultimately moved.”
Together with the owners of Top Mexico R.E., Scott has produced six real estate television programs/shows that are currently available for viewing on www.topmexicochannel.com.
